Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations.
It is also a listed company which manufacture and sale of food and beverages. Vitaland Services Limited which operate tuck shops and student lunch meal services in Hong Kong primary and secondary school.
K S Lo has a dream to produce high protein milk alternative for Chinese people with affordable price. Vitasoy — a nutritious, high-protein soymilk drink was born on March 9, in Hong Kong. Because of perishable nature, Dr.
Lo sell soymilk and delivered soymilk freshly. Insterilization technology was included in producing Vitasoy which helps the drinks to be kept without the need of refrigeration.
It is the first company to adopt Tetra Pak packing technology for manufacturing soymilk in Technology which included UHT Ultra High Temperature sterilization, aseptic cartons packing which ensure products can be kept for months without refrigeration The company became a famous brand name in Hong Kong and they expend their market to overseas markets from s.
The famous brands in Natural soybean category includes its best sale product — Vitasoy and with various flavored malt, rad bean, coconut, melon, chocolate Vitasoy strategic planning essay moreCalci-Plus soymilk with high calcium and low fatsSan Sui Tofu.
For Dairy Milk category, Vita Chocolate milk and Vita fresh milk are the most successful brands in the market. Vita Tsing Sum Zhan is focus on ready-to-drink herbal drink.
A retailer own-brand is a product or service that either carries the brand of the retailer or a separate brand name that is controlled by the retailer. This brand usually charge for lower price than other brand.
Another major threat is new beverage introduced by Supermarkets. Supermarkets seek for high profit margin beverage from oversea.
This motion may increase the rivalry in the market. Competitive Rivalry The competence of beverages market is very fierce. Hi-C, Nestea, Healthworks are some of the brands owned by Coca-cola.
Hi-C is the weapon from Coca-Cola to threaten Vitasoy. It produces the similar carton packages of soy drink and tea, targeted teenagers and lower price to against Vitasoy. There is no obvious difference between those brands, many people choose Vitasoy just because it is the flavor of childhood.
Supplier Bargaining Power To produce soymilk, the most important component is soy bean. To reduce the stress of soybean price, the company purchased soybean farm in northeast China to solve the part of demand. Sugar and tea are also the keys to good taste, future options are used for the purchase, this action helps the company to avoid the rapidly increase in raw material price.
This may be threatening Vitasoy as well. Buyer Bargaining Power The retail market has dominated by several supermarket and chain stores which is not easy for Vitasoy to practice forward integration. As buyer Bargaining power is so strong, Vitasoy has to pay promotional fee, slotting fee, and advertising fee to the supermarkets.
Substitutes Every drink can be substitutes for Vitasoy. The most important substitute is Soft drink.
However, customers prefer to take Vitasoy for breakfast or choose it as alternative healthy drink. Since GM free Soybean is quite rare in the world, the price of it is increasing rapidly in the last few years, the company adopted backward vertically integration which operates it self-own Genetically Modified Free soybean farms in Northeast China[iv] to help reduce the bargaining power of the soybean supplies and resolve some of the soybean demand.
Other than raw material, Vitasoy also used Sustainable packaging, partnered with Tetra Pak. To ensure high quality products with good hygiene control, Vitasoy spend full effort to produce their products by using high level of machine automation. An Aseptic technology — Ultra-high-temperature UHT processing is being used to ensure the product is free of micro-organism and germs.
Natural gas-fired boilers are used for UHT process helped to reducing the emission of nitric oxide and nitrogen dioxide. Vitasoy provides effective outbound logistics to their big buyers, Supermarket and chain stores.
They usually submit their purchase order PO the day before required.Vertical distribution system: The Vitasoy International Company limited in Hong Kong is Vertical pipeline alphabetnyc.comy is through to set up branch offices in various Shanghai, direct delivery and management of major retail store.
Control by the manufacturer in order to establish a strong vertical marketing system. STEP 6: Porter’s Five Forces/ Strategic Analysis Of The Vitasoy Strategic Planning Case Study: To analyze the structure of a company and its corporate strategy, Porter’s five forces model is used. In this model, five forces have been identified which play an important part in shaping the market and industry.
Strategic Management Analysis in Vitasoy Essay. Company overview Vitasoy International Holding Ltd is the biggest Soymilk Supplier in Hong Kong.
It is also a listed company which manufacture and sale of food and beverages. Importance of Strategic Planning. Strategic planning is a process in an organizational culture in which a strategy is defined or a direction is set and then business decisions are taken for allocation of the business resources and .
Strategic Management Analysis in Vitasoy; Strategic Management Analysis in Vitasoy.
Words Mar 5th, 11 Pages In the business arena the grouping of internal and external issues is a frequent starting point for strategic planning. It can be constructed quickly and can benefit from multiple viewpoints as a brainstorming exercise.
Background. Soybean milk was first introduced in Hong Kong by Dr. K.S. Lo under the brand name “Vitasoy” in , with an intention to provide consumers with an affordable nutritious and high-protein soymilk drink.