By David Lavenda 5 minute Read Once upon a time, in a faraway kingdom, there was a salesman who traveled the countryside, peddling his wares.
Session One Introduce the lesson by engaging students in a brief discussion about their experiences with and the effects of persuasive writing advertisement activity. You may want to ask students: Where do you encounter advertising?
They will likely mention television, billboards, radio, Websites, school hallways, and so on. Which specific advertisements "stick in your head?
They might mention music, catchy slogans, celebrity appearance, the appeal of the product itself, and so forth.
Do you think advertisements have an effect on your personal interests? You will likely find that students have little trouble naming ads with which they are familiar, but most will claim that they have little effect on their habits, interests, or behaviors.
Explain to students that advertisers very carefully construct their ads to make them memorable and appealing to consumers, and that the ways in which they try to convince them to buy products are similar to the ways they have been taught to write persuasively, using certain techniques and aiming toward a particular audience.
Distribute the Persuasive Techniques in Advertising handout and introduce the concepts of pathos, logos, and ethos, defined at the top of the handout. Students should understand that these rhetorical strategies are similar to those used in a persuasive writing assignment, and that they will use these strategies when creating their own commercial by the end of this unit.
Encourage students to make connections to examples of each of the terms they have used in persuasive writing of their own. This is an appropriate time to clarify that the word logos in this context should not be confused with a brand-specific image or insignia referred to as a logo.
After explaining the concepts of pathos, logos, and ethos, have students practice identifying the three techniques by placing a P, L, or E in the blank next to the examples at the bottom of this handout. Have students share their responses with a partner and check for understanding by conducting a brief discussion of the examples.
Although most of these examples were designed to have one clear answer, be sure to emphasize to the students that pathos, logos, and ethos are not always separate entities and may often overlap with one another. For example, "Nine out of ten dentists choose Crest," suggests that the dentists are credible experts ethosand also includes a statistic logos.
You may want to pause and have students explain how the television, print, and online advertisements utilize the three rhetorical strategies. The narration in the commercial further explains their use in each advertisement.
Explain that these are more specific types of strategies that advertisers use and that many overlap with pathos, logos, and ethos. For example, you may mention that patriotism is a strategy meant to evoke certain emotions, and would therefore constitute a use of pathos. Close the session by explaining to students that in future sessions, they will be examining existing advertisements with their new analytical skill and applying it to creating ads of their own.
Encourage students to begin looking at advertisements they encounter in terms of these three techniques. Session Two Begin with a brief review of the concepts of pathos, logos, and ethos from the previous session. Ask students to demonstrate their growing understanding by providing examples of each of the techniques from advertisements they have recently seen.
Now introduce the term demographics to students:Writing Traits: Teaching the Skills of Voice teacher-created resources and lessons all focused on skills that make up the trait of voice. A modest request from WritingFix: If you appreciate the resources at this website, consider saying "thank you" to the Northern Nevada Writing Project--sponsors of WritingFix--by visiting their Publication Page and .
Differentiated cards - yellow MA, Green A and Red LA These were given out in the lesson in envelopes and the children worked in pairs to come up with ways to persuade certain groups of people to visit various places.
They had to keep their cards a /5(84). Students will be introduced to persuasive techniques used in advertising, analyze advertising, and explore the concepts of demographics, marketing for a specific audience, and dynamic advertising.
Grammar Bytes! Grammar Instruction with Attitude. Includes detailed terms, interactive exercises, handouts, and more! Star Wars Propaganda: A History of Persuasive Art in the Galaxy is a canon reference title written by Pablo Hidalgo.
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